Alexandre Beauregard | Blog

Archive for November, 2009

Burger King vs Facebook

Facebook is unhappy with the Burger King application

Burger King used to offer a application that rewards Facebook users for deleting their friends.
«Burger King this week launched an application called the Whopper Sacrifice. Taking its name from the fast food company’s well-known burger, the Whopper Sacrifice rewards Facebook users who delete 10 of [...]

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The Evolution of Apple Ads

The evolution of Apple advertising is naturally very coherent with the evolution of it’s products. After the return of Steve Jobs in 1996 Apple marketing strategy was revamped.
Here is a few of the best (click to enlarge). Most of the Apple’s print adverts are, in fact, brochures and spread over 2 pages.
1976 Apple 1 [...]

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Stephen Colbert vs Miracle Whip

The Miracle Whip marketing team is genius. These past days, Stephen Colbert and Miracle Whip are at war. «Colbert took Miracle Whip to task and even made a competitive commercial on behalf of real mayonnaise just to rub condiment in Miracle Whip’s eye.»

Here is how it started:
Miracle Whips response is fantastic. Instead of [...]

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What the F**ck is Social Media?

What the Fuck is Social Media? is a classic. Almost 200 000 views and 1300 embeds. These statistics are quite old (2 years). Go see, What the Fuck is Social Media? *One year later, for a more accurate representation of the facts. If you are having trouble convincing your grandpa managers that social networking is [...]

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Brand New

Interesting posts on the evolution of certain company logos. Seem that the new trend is toward simple sans-serif fonts such as Arial and paler colors. My favorite is the MSN new logo (visit Brand New)

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