Logorama | The Movie
Logorama is,a award Oscar-winning, short animated movie produced by H5, a french animation company.
It portraits the city of Los Angeles invaded with over 2,500 different logos of famous brands. The story is captivating but moreover the overcrowding of the various brands reflects a very real phenomenon in our society. Depending on the understanding of branding of the person who watches the movie you would probably get very different reactions to this masterpiece.
Personally, I’ve never really cared who won the animated short movie at the Oscars but …this movie isn’t just a beautiful «artsy» graphical design experiment, it has an actual plot.
The movie producer doesn’t actually have the rights for the use of all these brands. The producer responds: “Depuis le début, on marche sur des oeufs avec la pointe des pieds, poursuit Schmerkin. Chaque étape, de la sélection du film à Cannes, pour la Semaine de la critique, jusqu’à sa diffusion sur Canal+, a été décisive. Nous n’avons reçu aucune plainte. Aujourd’hui, les Oscars constituent un peu la dernière ligne droite: il serait idiot pour une marque de s’attaquer à un film sélectionné.”
Watch the video here
||| This is a short film that was directed by the French animation collective H5, François Alaux, Hervé de Crécy + Ludovic Houplain. It was presented at the Cannes Film Festival 2009. It opened the 2010 Sundance Film Festival and won a 2010 academy award under the category of animated short. In this film there are two pieces of licensed music, in the beginning and in the end. All the other music and sound design are original. The opening track (Dean Martin “Good Morning Life”) and closing track (The Ink Spots “I don’t want to send the world on fire”) songs are licensed pre-existing tracks. All original music and sound design is by, human (www.humanworldwide.com) |||
A fun experiment could be trying to recognize as many brands as possible. The lesson is… No matter what, earth always wins.
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