Stephen Colbert vs Miracle Whip
The Miracle Whip marketing team is genius. These past days, Stephen Colbert and Miracle Whip are at war. «Colbert took Miracle Whip to task and even made a competitive commercial on behalf of real mayonnaise just to rub condiment in Miracle Whip’s eye.»
Here is how it started:
Miracle Whips response is fantastic. Instead of ignoring the attacks of The Colbert Report here are their responses:
The letter (a must see)
Click to enlarge.
One of the Video ads on YouTube:
«We will not tone it down, Stephen»
At first, this specific «buzz» advertising campaign seemed like a good way to get lots of publicity on viral networks.
1benA2: I just saw this on TV, and its probably the dumbest fucking commercial I have ever seen. Mayo is not a lifestyle
davco9200: Uh, it’s a condiment not a lifestyle.?
BoneThugzNHarmony: tottaly rad commercial I’m going to go shoot myself now!
ragingkittai: Miracle Whip is in existence simply because somebody looked at mayo and said, “That shit is just too much. Let’s tone it down.”
I need to go kick a door down and scream or something.
On second thought, it maybe wasn’t the most brilliant strategy?
But… Kraft is also one of the country’s two main mayonnaise manufacturers…
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Alexandre Beauregard
Student M. SC. Marketing 2011 | HEC Montréal
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Interesting affair, did not thought this was going to be so cool when I read the title with link.